HiThereCatsuit

I met The FoxTress at this year’s Athens Femdom Gala and instantly I knew I had made a friend. This energetic bright redhead is a bundle of joy, fun and inspiration. Talking to her, I saw a little bit of myself while loving how she lived out loud, unapologetically and authentically in a way that brought forth beautiful energy of chaos and kindness.

So when we worked together to create a new brand, I was a little taken aback by the fact she brands herself as the “Professional Bitch of Kent and London.” The FoXtress I knew was cute and kind. But looking at her branding, I saw a design that had some good elements and some opportunities.

I didn’t want to mess with the Tagline because I have seen how she can present herself in that way. She can go all in when it comes to that. Where I saw the opportunity was in her wordmark.

The old one was thin and almost timid. It said what she wanted, but did not speak to the power. Also, the use of a sans serif font seemed like it lacked the boldness of who she is… with the class and elegance she can bring with her personna.

I suggested a word mark with a curious fox inside of it to create a full picture of who she is. Cute but bold. Kind but powerful. With some help from putting an icon together, I presented her with this as an initial pass at a new logo.

As I was doing additional research on her website, I saw that she did indeed have a fox head logo and this one had a collar on it with the word FoXy!

I asked her if she wanted me to incorporate that fox head and I did, leading to what she liked!

From there we tackled banners and social media elements, and X/Twitter was the first challenge. I knew she loved latex and the colors red and black. So I kept this one simple. I added a latex background as a subtle pattern and made her wordmark and tagline as the star of the show. I did love one picture of her with her boots front and center so I featured that in the design as well. I took out the background of the picture to create a sense of floating over the subject.

Her previous cover picture design had been blocked by her avatar, so I made sure, as I always do, to design around it, and this was the final product.

Next up, to create a C4S Banner. She has a store, but has not done a lot with it. It is a future project for us, but I wanted to at least establish the look. I went with the same scheme to tie the brand together, but this time, I wanted her to be the star. I found a remarkable image of her on her website and worked around that.

That look draws one into the picture, so I took that and built the banner with that image as the star and the result was this. I added two other images leaving room for the avatar of course.

The final piece of the puzzle was her avatar, and this is one where you listen to the client. She had a favorite picture from the Femdom Gala she wanted to use as her profile picture across all platforms.

And so my thought process was to bring her desire to show the glamour of the look with something that viewers could identify, so I made sure her lovely visage was front and center, adding the wordmark to tie together the brand.

The result was this:

This was the beginning of our journey together and next we will tackle her Clips4Sale store to optimize the clips with great thumbnails, previews and keywords.